The Long View

Pam Krueger: How to Find a Financial Advisor

Feb 11, 2025

Pam Krueger, founder and CEO of Wealthramp, is a seasoned expert in financial advising. In this engaging discussion, she breaks down the often confusing process of selecting the right financial advisor. Pam emphasizes the importance of fiduciary standards and the benefits of virtual consultations. She offers insights into differentiating between fiduciary and sales-oriented advisors, and stresses the significance of understanding advisor fees and credentials. Listeners gain valuable tools to enhance their financial planning journey while ensuring their interests are protected.

52:05

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Pam Krueger

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Quick takeaways

Navigating the vast number of financial advisors can be simplified through platforms like WealthRamp, which match users with vetted professionals based on individual needs.

Choosing fee-only advisors who adhere to fiduciary standards is essential for building a trustworthy relationship and minimizing potential conflicts of interest.

Deep dives

Challenges in Finding a Financial Advisor

Finding a financial advisor can be a daunting task due to the overwhelming number of individuals in the field, estimated to be between 400,000 and 500,000 in the United States. This vast pool creates confusion for individuals seeking assistance, as there is no standardized method to identify the right advisor based on their specific needs and preferences. Many people start their search locally, assuming it provides a logical starting point, yet they often find themselves lost in a complex web of choices as the landscape is disorganized and lacks uniformity. This lack of structured guidance leads to frustration and uncertainty for those looking to engage a financial advisor.

Intro

2min

Navigating the Maze of Financial Advisors

2min

Navigating the Financial Advisory Landscape

4min

Navigating Financial Advisory Standards

6min

Choosing the Right Financial Advisor

12min

The Interconnectedness of Financial Planning and Investment Management

2min

Understanding Financial Advisor Credentials and Fees

16min

Navigating Financial Advisor Due Diligence

9min

Hi, and welcome to The Long View. I’m Christine Benz, director of personal finance and retirement planning for Morningstar. Our guest on the podcast today is Pam Krueger. Pam is the founder and CEO of Wealthramp, which seeks to match consumers with financial advisors who fit their needs. Pam is also the creator and co-host of MoneyTrack, seen on PBS and many other public media stations around the country. And she co-hosts the Friends Talk Money podcast with Terry Savage and Richard Eisenberg. In 2021, she received the Special Achievement Award from the National Association of Personal Financial Advisors, or NAPFA, for her work educating the public about the value of fee-only financial advice. Pam, welcome to The Long View.

Background

Bio

Wealthramp

MoneyTrack

Friends Talk Money podcast

Search for an Advisor

“The Best Financial Advisor for you Might not Be Local,” by Pam Krueger, wealthramp.com, March 19, 2024.

“Which Financial Advisor Credentials Matter Most?” by Pam Krueger, wealthramp.com, Feb. 26, 2024.

“Financial Advisor vs. Financial Coach: Which Is Best?” by Pam Krueger, wealthramp.com, July 31, 2023.

“How a Fiduciary Advisor Can Add Value to Your Portfolio,” by Pam Krueger, wealthramp.com, June 22, 2023.

“What’s in It for Me? Five Things You’ll Need to Know When Choosing a Financial Advisor,” wealthramp.com, Feb. 16, 2023.

“Protecting Your Interests: Why Fiduciary Matters,” wealthramp.com, March 6, 2023.