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Metaphors and analogies can cloud clear thinking in assessing investment opportunities. Using cliched metaphors like 'the Uber of something' can hinder true understanding and critical thinking in business. Figures like Charlie Munger and Warren Buffett emphasize the importance of broad reading to build mental models for better decision-making. It is highlighted that new metaphors activate the brain's capacity for new concepts, while cliches fail to stimulate active thinking, potentially leading to inaccurate narratives.