SKAN 4 conversion models live: Singular releases SKAN 4 tools for clients

SKAN 4 tools are now live in the Singular dashboard. Clients who want to set up and start testing SKAdNetwork 4 compatible campaigns can now do so live in the Singular dashboard.

That means you can now set up conversion details for each postback: postbacks 1, 2, and 3. Both revenue and events models are now available; additional models and mixed conversion models will soon also be live.

And good news: this is fully backwards compatible with SKAN 3, so it won’t interfere with any ongoing live campaigns.