Mads Fosselius, CEO of Danish SaaS startup Dixa on Reimagining the Customer Service Value Proposition

[1:18] Why do you feel so strongly about this vision of creating friendships between customers and agents and where does this vision come from?

[7:28] As a company, what was the process you undertook to define the category that you want to be in?

[19:29] How do you convince your customers to switch from an established vendor?

[24:27] What are some of the mistakes you have made in your early days? And what are your biggest learnings in this journey?

[27:20] What strategies worked for you to get your first 10, 100 and 500 customers?

[32:03] What advice would you give entrepreneurs on how to scale pre-series A?

[33:08] What do you think of brand building and its effect on different aspects of the company in various stages?