This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Lashay Lewis, Founder of Authority Plug, hosted a session on making the transition from in-house marketing to building a solo business.

Lashay covers:

How to niche down by focusing on one problem for one ideal customer profile.
Why it’s important to develop a strong point of view to stand out in your category.
How to create a repeatable, results-driven process that builds trust and sells your service

Timestamps

(00:00) - - Intro to Lashay
(05:56) - - When Change Outweighs Pain Of Staying The Same
(09:34) - - Step One: Narrow Your Job Description
(12:11) - - Step Two: Develop a Strong Point of View
(14:57) - - Step Three: Use the L.O.C.K Formula
(20:58) - - Step Four: Let the Process Sell Itself
(25:00) - - Niche Consultants vs. Agencies Are The New Normal
(27:56) - - “Live Your Dash”
(30:50) - - How to Approach Selling Your Brand vs. Your Name
(32:11) - - How to Figure Out Your Niche
(35:07) - - Closing Remarks

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