TechCrunch Startup News How AI startups should be thinking about product-market fit; plus Immortality startup Eternos pivots to a personal AI that sounds like you
Nov 12, 2025
Discover how AI startups can navigate product-market fit in a rapidly evolving landscape. Experienced investors share strategies to assess customer engagement and spending to find meaningful fit. Meanwhile, the founder of Eternos discusses a pivotal shift from legacy voice preservation to creating personal AI assistants. The rebranded Uare.ai aims to empower professionals with tailored AI models, focusing on authenticity by isolating individual data. Tune in for insights on the changing dynamics of AI startups and the future of personal digital twins!
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Measure Durable Adoption Not Just Experiments
- Watch for durable spend shifting from experimental AI budgets to core CXO budgets as a sign of product-market fit.
- Track DAU/WAU/MAU and interview users and executives to confirm customers will stick with your product.
AI Upends Traditional PMF Playbooks
- AI changes the classic PMF playbook because the technology evolves rapidly.
- Founders must adapt evaluation methods rather than rely solely on old tech-era practices.
Combine Qualitative Interviews With Metrics
- Conduct qualitative interviews to add nuance to quantitative metrics when assessing fit.
- Talk to users and executives to uncover how your product sits in core workflows and tech stacks.