Leading Learning co-host Jeff Cobb interviews Paul Gannon, founder and CEO of Thoughtcast Media, a digital marketing agency specializing in video content marketing.

Highlighted free resource: the Market Insight Matrix – a matrix that guides you through 3 stages of assessing your market: idea generation, idea verification, and idea testing with specific activities in each of those stages.

Full show notes available at http://www.leadinglearning.com/episode71.

Don't miss out on Learning • Technology • Design™ (LTD), a virtual conference created specifically for professionals in the business of continuing education and professional development.

Thank you to YourMembership for being the sponsor of the Leading Learning podcast for the first quarter of 2017. YourMembership’s learning management system (LMS) is specifically designed for professional education with a highly flexible and intuitive system that customizes the learning experience. YourMembership’s LMS seamlessly integrates with key systems to manage all of your educational content formats in one central location while providing powerful tools to create and deliver assessments, evaluations and learning communities.

The Power of Video with Paul Gannon of Thoughtcast Media