Are you an e-commerce or CPG business owner overwhelmed by dashboards but still struggling to make data-driven decisions? You're not alone! In this episode of the Seller's Edge Podcast, Jonathan sits down with Matt Putra, a fractional CFO specializing in helping e-commerce and CPG businesses scale, to challenge the obsession with complex dashboards and reveal the power of simple, effective scorecards.
Key Takeaways:
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The Dashboard Dilemma: Discover why traditional dashboards often fail to translate data into actionable steps and can lead to confusion and inaction.
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The Scorecard Solution: Learn how scorecards simplify Key Performance Indicators (KPIs) and drive accountability across your entire organization.
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Real-World Results: Hear compelling case studies of how scorecards have outperformed dashboards, leading to faster problem-solving and significant revenue gains for e-commerce and CPG businesses.
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Alignment is Everything: Understand why organizational alignment is crucial for sustainable growth and how scorecards can foster collaboration and shared understanding across departments.
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Multiple Sources of Truth: Learn how to manage having multiple sources of truth within your data.
In this episode, Matt and Jonathan discuss:
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Why companies are over-investing in dashboards and neglecting the power of scorecards.
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How scorecards empower teams at all levels to make informed decisions.
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Specific examples of KPIs (like Customer Acquisition Cost and Rate of Sale) that translate perfectly to scorecards.
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The "crisis of confidence" that can arise from conflicting data sources and how to avoid it.
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A real-life example of how the lack of a scorecard led to a $300,000 revenue loss for one e-commerce business due to a fulfillment center issue.
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Tactics and methods to create a scorecard inside your organization.
Featured Guest:
Matt Putra is a fractional CFO who helps e-commerce and CPG businesses optimize their financial strategies and achieve sustainable growth. Learn more about Matt's work and access valuable resources on his website: https://eightx.co