Morning Brew Daily Apple Debuts New iPhone 17 Air & Dairy Milk is So Back
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Sep 10, 2025 Apple's unveiling of the iPhone 17 Air stirs excitement, but will it resonate with buyers? Shocking labor market data revisions raise eyebrows alongside protests in Nepal, highlighting a youth exodus fueled by corruption. Meanwhile, traditional dairy milk makes a comeback in California, shaking up the beverage market as consumer preferences shift. The landscape is changing rapidly, from innovative cookie flavors introduced by the Girl Scouts to the struggles of oat milk producers. Tune in for the headlines you need to know!
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Air Is A Design Signal More Than A Spec Upgrade
- Apple introduced the iPhone 17 Air as an ultra-thin premium model that prioritizes design over battery and camera heft.
- The Air may be a novelty play to create buzz and signal design direction ahead of foldable and future redesigns.
New Form Factors Drive Social Demand
- Apple often uses new form factors to generate social buzz and desirability even if they sacrifice popular specs like battery or camera.
- The Air could follow the MacBook Air playbook and become a best-seller despite early skepticism.
Upcoming Foldable Threatens Upgrades Now
- Announcing incremental products can trigger the Osborne effect where buyers delay purchases for upcoming models.
- With a foldable iPhone coming next year, some consumers may wait rather than upgrade to the Air.