The Smart Passive Income Online Business and Blogging Podcast SPI 615: What's REALLY Working in Online Marketing Today with Amy Porterfield
15 snips
Sep 28, 2022 AI Snips
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Plan Big Launches Months Ahead
- Start planning major launches months ahead and use a 60-day pre-launch window to warm your audience.
- Run targeted pre-launch activities like lead magnets, lives, and challenges to prepare buyers.
Turn Off Evergreen Ads During Pre-Launch
- Pause evergreen ads during live pre-launchs to avoid competing with yourself.
- Accept lower evergreen revenue during that pause and build it into projections.
Refine Messaging From Buyer Feedback
- Study your buyers and non-buyers after each launch to refine messaging and offers.
- Realize many success stories use only parts of a course, so sell concepts not perfection.