In this episode of The Rainmaking Podcast, host Scott Love speaks with Josh Baron, a criminal defense attorney and author of The Business of Criminal Law, about how professionals can build a thriving referral-based practice without advertising or asking for referrals outright. Josh shares how he transformed his practice by focusing on second-order referrals—those that come from colleagues and allies, not necessarily clients themselves. He explains how improving the client experience through intentional, high-impact moments and consistent service excellence led to more trust and more organic referrals.

Josh also discusses how tools like Net Promoter Score and Google reviews helped him identify and fix weak spots in his client service. He emphasizes the power of authentic generosity over transactional outreach, recommending that professionals focus on delighting clients and adding value to referral partners. From personalized follow-up to relationship-building on LinkedIn, this episode offers a thoughtful framework for professionals looking to grow through sincerity, service, and strategy.

https://therainmakingpodcast.com/

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Joshua Baron is a criminal defense lawyer in Salt Lake City, Utah. He's represented clients in serious felonies and misdemeanors throughout the state since starting his own practice in 2009. He's won not guilty verdicts in significant drug distribution, burglary, sexual assault, and domestic violence cases. He lives in Lehi, Utah with his wife and 11 children. He is the author of The Business of Criminal Law: How to Build a Criminal Defense Practice You and Your Clients Will Love.

Josh graduated from Cal Poly, Pomona with a degree in history when he was 18 years old. He and his wife have been foster parents to 30 children.

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TRP 50: Building Referral Relationships without Begging or Advertising with Josh Baron