Gregory Macdonald is the Founder and CEO of Bathorium.

Bathorium was founded on the concept of benefits based on bathing; bath soaks that invigorate, restore and rejuvenate the end user. From day one this Canadian company's mandate is to create a truly memorable bath experience focusing on the bathers' well-being.

Takeaways

• Bathorium was inspired by a transformative bath experience in Italy
• The company started in local markets
• Sourcing quality ingredients
• A feature on Good Morning America propelled their growth
• Channels, DTC, wholesale and more
• Thinking behind product offerings
• Pricing strategies and positioning
• The importance of brand
• Buying out his co-founder
• The second decade of the brand

Chapters

00:00 The Genesis of Bathorium

05:01 Sourcing Ingredients and Building a Supply Chain

10:14 Pivotal Moments in Bathorium's Journey

15:26 Navigating Channels and Market Strategies

22:07 The Impact of Pricing and Brand Positioning

28:06 Looking Ahead: The Second Decade of Bathorium

34:38 The Role of Mentorship in Business

Keywords

Bathorium, entrepreneurship, clean beauty, wellness, product sourcing, market strategy, co-founder dynamics, brand positioning, mentorship, retail partnerships