In this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking.

He explains the importance of quality over quantity, automating outreach using AI, and the potential pitfalls of pursuing low-quality backlinks. The discussion also highlights tactics like reporter outreach, using platforms like HARO and Featured, as well as the value of legitimately earned backlinks from reputable sources like Forbes and CNN.

Bennett Heyn is an experienced entrepreneur and side hustler. He is from Cincinnati and attended Ohio State University. Upon graduation, he joined Adobe in San Francisco and started an SEO agency.

Bennett gives listeners actionable tips on:

0:00 Intro
2:48 What domain authorities are
03:42 Example of how your domain authority could go down
05:15 How you damage your domain authority
09:37 Leveraging HARO
14:25 Strategies to get quality backlinks
18:20 Do backlinks matter
20:01 What makes a good backlink
20:29 Should you have backlinks to things with a lower DR than you
21:10 Book Review
22:15 One big takeaway

Resources mentioned in this episode:

How to Win Friends and Influence People by Dale Carnegie

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