Tech Brew Ride Home WWDC Preview and Consumer Startups With Dan Frommer
Jun 1, 2019
Dan Frommer, a seasoned tech journalist and the mind behind 'The New Consumer,' dives into the evolving world of consumer startups. He discusses the stagnation of unicorn acquisitions and how companies like Warby Parker and Harry's are shaking up traditional sectors. The rivalry between Amazon and Instacart in grocery delivery highlights unique strategies shaping the market. Finally, he shares anticipations for Apple's WWDC, hinting at potential new features and the event's blend of tech and entertainment.
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Tech or CPG?
- Many "tech" consumer startups aren't tech companies; they use tech for marketing and operations.
- Their tech-savviness attracts tech VCs, blurring valuation lines between tech and traditional CPG.
Tech's Allure
- These startups leverage technology in all business aspects, from marketing to warehousing.
- Their heavy reliance on Facebook and Instagram ads initially attracted tech VCs.
Amazon's Acquisitions
- Amazon's acquisition of Twitch, a non-consumer product company, exemplifies its platform strategy.
- Eero, a router company, fits into their broader platform strategy.