Providing Coverage That Really Is ‘As Easy As Pie’ : An Interview with Dax Craig, Co-Founder & President, Pie Insurance

Hello and welcome to the latest episode of the Leadership in Insurance Podcast where this week we are lucky enough to be joined by Dax Craig, co-founder and president of Pie Insurance.

Pie doesn’t need much of an introduction to those of us in the insurtech world, but for those who don’t know Pie, they are a workers’ compensation insurer with a direct distribution model and a fully digital experience. Their aim is to serve small businesses with insurance that is easy, accessible and affordable.

We dig into what it takes to grow an insurtech, Pie’s journey from start up to scale up and how our goalposts can change. We discuss the lessons learnt and the process of getting things wrong - sometimes its a case of right thesis, wrong application. We chat about culture and the balancing act of managing culture at scale - “We wouldn’t lie to our clients, we apply the same to our team”, as Dax puts it, “We don’t have all the answers, but we admit it”.

As well as sharing a truly inspiring story of insurtech growth and success, Dax also shares a lot of insight that I will take forward into my own business. Do give this one a listen, I hope you enjoy this one as much as I did. Here are some of the highlights…

🚀 The ethos behind Pie - providing coverage that really is ‘as easy as pie’

🚀 A deep dive in to the insurance ecosystem : Is it outdated? What is actually outdated? Is it just the tech that’s missing?

🚀 ‘Culture eats strategy for breakfast’ - how do you maintain culture at scale?

🚀 The concept of a ‘Unicorn’ - it’s quite literally a mythical term that doesn’t exist, so is it a helpful term?

🚀 The art vs science argument for insurance : underwriters vs actuaries, are they at odds over price?

Thank you Dax for your time, it was great to speak to you!

This Podcast was brought to you by FinPro, an executive recruitment business that works in the Insurance and Insurtech space.

Our host in FinPro Director, Alex Bond

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