6 Minute English How are influencers affecting politics?
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Nov 27, 2025 Social media influencers are making waves in politics, prompting discussions about their impact on elections. Politicians increasingly target these influencers to tap into their vast audiences. Controversies arise, like claims of paid support for influencers, notably in places like Colombia and Indonesia. In Nigeria, young voters rely heavily on influencers, who sometimes transition from lifestyle content to political activism. The hosts explore the risks influencers face as they merge their online personas with political roles and the scrutiny that follows.
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Influencers As Political Channels
- Social media influencers have huge audiences that politicians want to reach directly.
- This creates new channels for political messaging beyond traditional media.
Paid Promotion In Politics
- Politicians worldwide have allegedly paid influencers to promote them in countries like Colombia and Indonesia.
- This shows influencer promotion can be monetised and politically significant.
Nigerian Influencers' Political Shift
- Adeline Okere describes how Nigerian influencers began with lifestyle content and moved into activism.
- She says influencers are "super important" in shaping young people's political views.