Chris Bergeron | Author, and VP Content Experience, Cossette

"At work, I see the orders from my male bosses as suggestions; and from my women superiors, as orders. And it doesn’t matter who ranks up to who in the organization. If you’re a man who’s always known privilege, then what you tell me is a suggestion. Especially if what you’re telling me is to do more, and do better, and be more creative and productive and give, and give, and give."

Meet Chris Bergeron, Vice President, Content Experience at Ad agency Cossette. She was formerly, the Editor-in-Chief of Montreal’s iconic VOIR cultural weekly before she transitioned to the world of advertising several years ago. Chris is also a trans woman whose first novel, 'Valide,' was just published and is available in bookstores in her native French. In this novel, Chris explores her trans identity, using a futuristic science fiction thriller as backdrop. In this conversation, Chris and host Eva Hartling explore what it means to be trans in today’s world as well as the lack of recognition for trans women in the feminist movement; Chris also shares how she deals with gender politics in the workplace and her wish for a world with less hate and more tolerance.

This season of The Brand is Female is brought to you by TD Bank - Women Entrepreneurs. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing, and mentorship opportunities! Find out how you can benefit from their support!

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