Members of Technical Staff

🚨 Emergency Pod 🚨 Going Viral For the Wrong Reasons, with Theo Browne

Nov 30, 2025
Theo Browne, a sharp-witted commentator and builder in the tech community, joins to discuss a viral incident where his dunk on Jayden took X.com by storm. They unpack what makes content go viral, exploring the explosive impact of memes and GIFs. Theo shares insights on the disconnect between virality and product conversion, advocating for genuine connections over flashy marketing. The duo reflects on how such moments can elevate careers, turning a roasting into a branding opportunity. Tune in for their humorous and thought-provoking banter!
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ANECDOTE

Viral Ratio That Redefined A Brand

  • Jayden describes being brutally ratioed on X when Theo's reply went viral and exposed him as "single."
  • The post hit millions of views within hours and changed how many people first knew Jayden.
INSIGHT

Slow-Burn Virality Is Real Now

  • Theo and Jayden note platform algorithms now produce slow-burn virality where posts can explode hours after posting.
  • This makes content lifespan unpredictable and can rapidly reshape a person's public identity.
INSIGHT

Algorithmic Quirks Drive Big Reach

  • Platform boosts can favor specific content types (GIFs, replies) and amplify unexpected posts.
  • Small factors like media type and reply placement can dramatically alter reach.
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