Welcome back, beautiful. Today, Dr. Kayla welcomes Bethany McCamish, a former teacher turned TED Talk speaker and CEO of Bethany Works. Bethany helps women build their brands through her expertise in storytelling and creative coaching. During their discussion, Bethany breaks down branding into three key sections—positioning, promise, and presence—to provide a solid foundation for defining one's brand. She emphasizes the importance of understanding an audience and their needs to effectively position a brand and create a compelling promise that resonates with customers.

We talk more about:

Simplifying the branding process
Brand archetypes and personas explained
Understanding your audience's needs
Aligning visuals and messaging
The importance of consistency over trends

Connect with Bethany:

Instagram
Website
Brand Quiz

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Lead with love and joy!

The 3P's of building a unbreakable brand & knowing your brand archetype with Bethany McCamish