The guys discuss gorilla conference marketing and how they promoted Honeybadger back when they could barely afford to attend the conference, let alone a sponsorship. Also discussed is turning Honeybadger's unprofessionalism into a marketing strength, dealing with swag logistics, and why you should never wear a blazer to a dev conference.

Full transcription:
Josh:               00:01          Tatum's favorite programming language right now is Haskell, but I suspect it's because there's a big blue elephant on the cover of the book and elephant is her favorite animal. Yeah. I'm guessing it's not the functional purity that she loves it for.

Announcer:          00:23          Hands off that dial. Business is about to get a whole lot nerdier. You're tuned into FounderQuest.

Starr:              00:31          Yeah. Ida's just been getting really into scientific visualization type stuff. She's doing R a lot lately. I don't really think it's a very good programming language just for general purpose stuff, but she does seem to like it.

Josh:               00:44          Nice.

Ben:                00:44          When the Honeybadger founders compete on their kid's language learning. My kid's just doing basic. They suck.

Josh:               00:52          Yeah.

Ben:                00:53          You should get Tatum a PHP book. She would love that.

Josh:               00:55          Or Postgres.

Ben:                00:56          That's true.

Josh:               00:58          Any elephant ... Why are there so many elephants in programming by the way?

Ben:                01:02          That's a good question.

Starr:              01:03          I don't know.

Starr:              01:05          Programming books-

Josh:               01:06          Is it because of the memory?

Ben:                01:08          For Postgres I think that's the case, yeah.

Josh:               01:10          They either have a long-

Starr:              01:11          Yeah. Like they're supposed to be smart or something.

Josh:               01:14          Yeah.

Starr:              01:15          I don't know I've never met an elephant that struck me as that smart.

Josh:               01:19          Like an elephant never forgets, right?

Starr:              01:21          Right.

Josh:               01:22          Maybe that means, I don't know.

Starr:              01:24          That doesn't mean they remember.

Ben:                01:25          As opposed to Mongo I guess their logo should be what?

Josh:               01:27          That's true.

Ben:                01:27          A fruit fly.

Starr:              01:28          Oh burn.

Ben:                01:29          Oh burn. Sick burn.

Starr:              01:30          Ouch. Yeah, because it dies after 12 hours.

Ben:                01:36          Exactly and forgets everything.

Josh:               01:39          Ben's on fire today.

Starr:              01:40          Oh man. Poor Mongo.

Ben:                01:41          I know.

Starr:              01:44          They've been around, it's been like a decade since-

Ben:                01:46          Wow.

Starr:              01:47          ... we've had bad experiences with Mongo.

Ben:                01:48          That's true.

Starr:              01:49          We still have to say bad things about them.

Josh:               01:54          Yeah.

Starr:              01:55          Okay. We should probably talk about marketing gentlemen.

Ben:                02:00          Sure.

Josh:               02:01          Yeah. That sounds good.

Ben:                02:02          Yeah. Love marketing.

Starr:              02:03          You love marketing?

Ben:                02:04          I do love marketing. How else-

Josh:               02:05          I do too.

Ben:                02:06          How else are you going to get people to know about who you are and give you money, right?

Josh:               02:11          I also hate marketing, but that's another podcast.

Starr:              02:14          You could commit a crime.

Ben:                02:17          Okay, but will that convince people to give you money?

Starr:              02:20          They give you money in the end.

Josh:               02:21          Yeah.

Ben:                02:...