Fonts are usually invisible to us; we absorb the written word without noticing the medium (unless someone sends you an email in comic sans and then you can’t see past the choice of font!)

But every font is a piece of design, created for a specific purpose at a specific point in time. Laden with meanings, some of which we subconsciously absorb when we see it.

Today’s guest is Sarah Hyndman, author of Why Fonts Matter and whose company Type Tasting delves into the power that typography has over us.

Edited by Joseph Knight, Produced by Freddy Chick, Senior Producer is Charlotte Long.

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