There is nothing as quintessentially American as bourbon, and its manufacture is a practice that goes back to the late 1700s.
It is steeped in tradition. It has rules for production, and it also has, to purists at least, its very own home state, Kentucky.
But back in 1997, a new brand, Jefferson's Bourbon, started up and became a disruptor in the space.
We talked to Jefferson Bourbon's founder, Trey Zoeller, about innovation, ageing, and what it means to seek balance in the blend.
