Starter Story I Made $2.5M Selling A Digital Product | Starter Story
Sep 26, 2025
Thomas Frank, a productivity educator and creator known for his YouTube channels, dives into his remarkable success of making $2.5 million from selling Notion templates. He shares how studying successful founders shaped his approach, along with strategies for launching and pricing templates effectively. Thomas explains the importance of niche content on YouTube and how educational funnels can attract customers. He also discusses his daily routine, the tools powering his business, and personal challenges like perfectionism in his journey.
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Launch From A Small Waitlist
- Thomas launched a Notion template from a 3,000-person email waitlist and made about $90,000 in 30 days.
- He has sold ~$2.5M across ~30,000 customers using Notion templates and email funnels.
Hands-On Support Drove Early Growth
- Thomas launched Creators Companion and scaled revenue from $3k to $15k/month in six months.
- He spent a month doing eight hours a day of customer support to learn user pain points and improve the product.
Productize Your Own Workflow
- Build templates from what you already use: polish and package tools you made for yourself.
- Make the Notion page public and enable duplication, then sell access to the link.