S11E7 - Humaira Ahmed: How Do You Conduct Effective User Research?

I can't tell you the number of times I've seen startups just start building without having done any research into their audience. What happens? They build, release, and wonder why no one wants what they have. User research is critical early on (and even ongoing) if you want to build a lasting company. We've all heard of Product-Market Fit, but this week in my conversation with Humaira Ahmed, Founder & CEO of Locelle, she brings to the table a new term that will change how you think about your audience: PROBLEM-Market Fit. She shares her story of how focusing on Problem-market Fit out of the gate is what's helped Locelle get off the ground and generate revenue early on while bootstrapped.

Head to startuphypeman.com/articles/humaira-ahmed-podcast for a bonus blog post written by Humaira where she breaks it down even further.

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