A Brands-Eye View of the Podcasting Industry, & Podcast Episode Swaps

We talk a lot about audience growth in our articles. In fact, promotion and growth is the number 1 thing podcasters struggle with, according to our recent podcaster problems survey. 

One of the tips we've recommended for years is to see the other podcasters in your space as collaborators, rather than competition. Cross-promotion is a great example of the old saying "a rising tide lifts all boats". After all, this medium is on-demand, and it isn't like your listeners have to choose between your show and someone else's. 

We had the opportunity to get involved in a podcast episode swap recently with the excellent Evo Terra and his industry essential Podcast Pontifications show. It's a show I'm sure you'll love, and this episode is an ideal taster of what you can expect to hear, 4 days a week, if you hit the subscribe button. 

Here's the episode of Podcraft that was featured over there too - it was all about question research and how this strategy can help you create episodes to pull in new listeners.

Podcast Pontifications

Before we jump into the episode content, let's take a quick look at the show's description so you can get a better idea of what it's about and who it's for. 

"Where plenty of podcasts about podcasting (PAPs) tell you what to do, Podcast Pontifications gives you what to think about in podcasting. These daily, insightful forward-looking episodes have one central tenet: Podcasting needs to be made better, not just easier. Designed for the working podcaster, these short-form episodes get you thinking about the future of podcasting and how you can better prepare yourself -- and your shows -- for the future. The goal is simple: help you develop critical thinking skills needed to make the best future-proofed podcast you can with the tools of today. Plus a few sneak previews of what might be coming tomorrow."

And now to the episode itself, here's the question that Evo is pontificating on... 

"Nearly twenty years in, and many podcasters still have trouble thinking of podcasting as an industry. But our problem does not plague cash-flush brands looking to enter our industry. Who's perspective will win out? "

Key Links

• 2021 IAB podcast advertising revenue $1B
• 2021 global podcast advertising revenue $1.37B
• 2021 overall podcast industry marketing size $1.4B