Bridge The Atlantic B-Sides: Episode 6 - Getting Started with Crowdfunding
Sep 26, 2017
30:09
In our sixth episode of B-SIDES we talk about getting started with crowdfunding; how to decide how much to ask for, what you should offer your backers as rewards for their support, and how to ask for help. We've also got a bonus segment from our recent interview with Amanda Palmer, where she talks about keeping it personal when communicating with your fans (and how she didn't always approach things that way!)Highlights:- We talk about how to decide how much you need to raise in your crowdfunding campaign- Knowing how much you need to make your project happen is so important as it will help to set your initial crowdfunding targets- On setting targets: "how much do I need vs how much can I actually raise?"- We talk about the additional costs that you'll need to factor into a crowdfunding campaign eg marketing / printing costs etc- We talk about how crowdfunding doesn't provide you with an audience who will support you - you need to bring that audience with you- "Be realistic with the audience you already have, and think about how much you could expect them to contribute"- We compare different crowdfunding platforms and Marcio shares his experience of the ones he's used- We talk about the different types of crowdfunding campaigns that are available, and the pros/cons of both- We talk about what you can offer to your audience in exchange for their support and some examples of what other artists have offered- "With your rewards you can be creative and offer something exclusive people can't get anywhere else"- We talk about getting your audience involved and asking them what rewards they would like from you- "Make your audience feel involved and that they are getting something in return, rather than you simply asking for money"- "It has to be a two way relationship, it's not all about asking - you have to give back"- Amanda Palmer shares some mistakes she made in the early stages of her career around communicating with her audience- "Being able to talk directly to your audience - I had to learn how to do that" - Amanda Palmer- "Things seem to go a lot better if I present the most honest thing possible" - Amanda Palmer- We hear how Amanda Palmer used to send out emails in the third person, but soon realised that wasn't effective!- "Who am I serving by being anything less than real, especially when I CAN be real?" - Amanda PalmerSponsors:- Chris Keaton @ Chris Keaton Presents- Christine Infanger @ Thirty Roses- Music Entrepreneur HQ---More:For more episodes, visit http://bridge-the-atlantic.comFollow us on Twitter: http://twitter.com/bridge_atlanticSubscribe on iTunes: http://bridge-the-atlantic.com/itunesSupport us on Patreon: http://patreon.com/bridgetheatlantic
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