AI, open finance, and the future of customer engagement: Backbase’s predictions for banking in 2025

Episode 28 of Banking Reinvented shares 6 trends that will impact the banking landscape in 2025 — and beyond.

In this episode, host Tim Rutten is once again joined by Backbase Founder and CEO, Jouk Pleiter. Together, they discuss the company’s top 6 predictions for banking in 2025, including everything from the rise of AI-driven recommendation engines to the global expansion of open finance and the expanded differentiation of servicing models.

Tune in to uncover insights from our c-suite and beyond, explore impactful trends for the year to come, and get tips for strategizing your bank’s path in 2025.

Curious to find out more about customer-centric banking? Follow us on LinkedIn:

-> Backbase

-> Jouk Pleiter 

-> Tim Rutten 

Step into the future of finance -> Check out our content hub

(00:00) - Welcome to the Banking Reinvented podcast

(01:33) - Prediction 1: The rise of AI-driven recommendation engines

(04:55) - Prediction 2: The emergence of agentic AI

(11:42) - Prediction 3: The global expansion of open finance

(14:18) - Prediction 4: The arrival of industry IPaaS

(19:41) - Prediction 5: The expanded differentiation of servicing models

(23:12) - Prediction 6: The increasing momentum of neobank challengers

(27:50) - Key takeaways