The Career Change Maker Podcast # 216: 3 Easy Ways To Build A Personal Brand That Will Grow Your Impact And Income
[Visibility Series - Part 3]
In today's episode I talk about 3 easy ways to build a personal brand that will grow your impact and income.
I start by sharing two big reasons for focusing on personal branding, if you are someone who wants to accelerate and grow in your career right now.
The first is opportunity. We are in a time that allows us to create opportunities like never before. Previously, we had to wait for a gatekeeper to open opportunities for us; whether that be a recruiter, a line manager or somebody within your organisation or externally that could open the door for you to be able to move forward in your career.
It's the same with timelines - previously these have been rigid, with certain expectations around how long it would take you to move forward and promote in a role. But what happens if you are actually able to operate at that higher level? What happens if you have the ability, you have the skill set you have the mental clarity to enable you to operate at a hight level? Why should you have to wait a number of years if you're ready before that? When it comes to personal branding, there is an opportunity for you to lean into your ability to articulate the value that you can bring sooner that what your timeline may say.
The opportunity is there because you're able to put yourself out there, you’re able to build recognition for yourself, without having to wait for someone else to do for you. So that’s the big reason why your focus should be on personal branding.
The second thing is expectation. We are in the digital age, a time in history where everything is online. As much as you may feel reluctance, if you want to grow and you want to accelerate and you want expand your career, getting out there online is necessary.
So the expectation is that at the very least you’ve got an active LinkedIn profile. There’s a big reason why you need to be prioritising that.
If there’s alignment across your personal brand, there’s a level of credibility that comes and there is a level of trust that is built when someone sees this consistency.
What you will learn:
Discover your area of expertise - Start to get to know your area of expertise and it will be easier for you to attract the right people and audience who are aligned in this area.
Who's your audience - Determine your audience - are they internal or external? Once you determine who they are, you can now position yourself for visibility.
Commitment to your brand - Establish what you need to do consistently in order for you to communicate your personal brand and achieve your goals.
Other episodes you may enjoy:
Episode 193 : 3 Reasons You Are Convincing Yourself You Need To Stay In A Role You No Longer Enjoy
Episode 186: Thriving in a Remote Working Environment with Sarah Fern
THIS EPISODE IS BROUGHT TO YOU BY THE CAREER CHANGE MAKER PROGRAM
If you are looking for support with make a bold career move, apply for this program >>