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Startup Stories - Mixergy
#2262 What happened to Allbirds?
Feb 16, 2024
Founders of Allbirds, Tim Brown and Joey Zwillinger, talk about the growth and impact of their sustainable shoe company, including overcoming industry skepticism, the effects of the pandemic on their business, and the shift in consumer behavior towards comfortable and versatile shoes. They also discuss their positive experience using Gusto for payroll services and measuring their products' environmental impact using carbon as a metric.
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Quick takeaways
- Allbirds emphasizes the importance of patience and considering the context in the oversaturated market of startups and direct-to-consumer businesses.
- Allbirds focuses on sustainable materials, innovation infrastructure, simplicity, comfort, and reducing environmental impact to differentiate themselves and align with their mission.
Deep dives
The Importance of Patience and Context
Joey Willinger emphasizes the need for patience in the oversaturated market of startup tech and direct-to-consumer businesses. He acknowledges the shockwaves sent through the economy by the pandemic and highlights the importance of considering the context of the last four years. Despite facing challenges, Allbirds has fortified its business and continues to operate with a focus on long-term success.
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