

Regenerative Investing with Ebru Kaya | S4E6: Regeneration Nexus
Oct 28, 2024
Ebru Kaya, CEO of Atreyu Investments and co-founder of the Regenerative Investing Institute, dives into her journey toward impactful investing. She discusses the vital connection between business ecosystems and success, comparing them to nurturing flowers. Ebru highlights transformative projects in education and women's health, advocating for personalized care. The conversation also explores the evolution of regenerative finance, emphasizing the need for community engagement and innovative metrics to create meaningful societal change.
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Ebru Kaya's Career Journey
- Ebru Kaya shares her journey from studying economics to working at Unilever and then to impact investing in Africa.
- She realized business could be a powerful force for good, leading her into regenerative investing.
Core Pillars of Regenerative Investing
- Regenerative investing goes beyond impact by focusing on business potential, citizenship, and capabilities in ecosystems.
- It balances analytical and contextual thinking, embracing both masculine and feminine qualities in business.
Choose Investments with Ecosystem Fit
- Invest in businesses that support their ecosystem and meet genuine community needs.
- Focus on founder motivation and how businesses self-actualize in harmony with their surroundings.