James Avery is the founder and CEO of Kevel, which helps users launch their own custom ad platforms. After working as a consultant, James saw an opportunity to build a platform that helps businesses take control over their advertisements. Although it began as a side project, Kevel now works with brands such as Klarna, Ticketmaster, and Yelp.

Episode Notes

From consulting to building a software focused on advertising [1:02]

Creating the systems needed to allow a company to thrive and prosper in the digital age [3:15]

The mindset required to construct a sustainable, growing company [6:40]

James’s story securing Kevel’s first big client [9:42]

Kevel’s decision to transition to remote teams  [14:31]

Building a positive work environment and cultivating company culture while remote [20:44]

Kevel’s approach to advertising — keep it reasonable, seamless, and useful [25:28]

The shifts in the advertisement industry and the importance of targeting [27:53]

Jame’s advice for business owners that want to understand advertisement prices and determine their CAC (customer acquisition cost) [34:37]

Get more exciting entrepreneur content and podcast exclusives on StartupSavant.com. 

Watch Startup Savant founder interviews on YouTube and follow us on social media: 

Instagram

Twitter

LinkedIn