Startup Savant Building an Epic Company Culture With James Avery of Kevel
James Avery is the founder and CEO of Kevel, which helps users launch their own custom ad platforms. After working as a consultant, James saw an opportunity to build a platform that helps businesses take control over their advertisements. Although it began as a side project, Kevel now works with brands such as Klarna, Ticketmaster, and Yelp.
Episode Notes
From consulting to building a software focused on advertising [1:02]
Creating the systems needed to allow a company to thrive and prosper in the digital age [3:15]
The mindset required to construct a sustainable, growing company [6:40]
James’s story securing Kevel’s first big client [9:42]
Kevel’s decision to transition to remote teams [14:31]
Building a positive work environment and cultivating company culture while remote [20:44]
Kevel’s approach to advertising — keep it reasonable, seamless, and useful [25:28]
The shifts in the advertisement industry and the importance of targeting [27:53]
Jame’s advice for business owners that want to understand advertisement prices and determine their CAC (customer acquisition cost) [34:37]
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