Some Will Come Out Stronger, Some Will Crash and Burn

Each month, Charles Araujo joins Cloud Wars Live for a recurring segment known as “Araujo on Transformation.” Charlie is a bestselling author who has three books to his name: “The Quantum Age of IT,” “The Ecosystem Advantage,” and “Performance-driven IT.” He is also an engaging speaker who will entertain and challenge your audience. Charlie has a website called www.charlesaraujo.com, and another called “The Institute for Digital Transformation.”

Charlie says from his standpoint he’s not sure of exactly how this is going to play out – and how much of this is truly long-lasting, from an economic standpoint. Uncertainty, he says, is certainly the big elephant in the room, and it’s really a debilitating factor.

Charlie says the correlation he draws if you think about a sports team or an elite military unit – that strategy is the secret sauce. He says his father did work for military units and Navy SEALs and watching them drill was utterly fascinating – because they communicated so much with body language and signals that were not even verbal.

Charlie says a restaurant chain in Chicago – a high-end restaurant – saw that it was not business as usual and they couldn’t do what almost every other restaurant in the country has done, which is simply try to do their existing business. But now, he says, they’re doing it all via delivery. They’ve rebuilt their menu and changed their app.

Charlie says we are going to see a massive shakeout. And in the end, some will come out of this so much stronger, and some will just crash and burn.

His final thought is, if you’re an enterprise leader the biggest mistake you could make would be to see this as temporary and just wait it out. He says he thinks we’re at a point now where you have a massive opportunity to use this time to experiment, to play with ideas, and to allow your humanity to flow through. There is a silver lining here if we choose to see it.

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