Jason Griggs - CRO @ Observe.AI: Deal Execution in 2025

Summary

In this episode of the Elite Selling Podcast, Jason Griggs discusses the critical importance of deal execution in sales. He shares insights from his 25 years of experience, emphasizing the need for empathy in navigating sales processes and the significance of engaging multiple stakeholders. Jason introduces the 'Three P's' of deal success: understanding the problem, identifying the right people, and influencing the process. He also explores the role of AI in transforming sales execution and offers practical advice for sales professionals to adapt to the evolving landscape. In this conversation, Jason Griggs shares insights on the importance of networking, understanding the buying process, and the critical role of champions in deal execution. He emphasizes the need for trust and building relationships over time, as well as the significance of maintaining motivation outside of work through physical activity and continuous learning. The discussion culminates in defining what it means to be an elite seller, highlighting the importance of self-awareness and growth.

akeaways

• Deal execution is crucial for sales success.
• Empathy is key when navigating sales processes.
• Engaging multiple stakeholders can enhance deal success.
• Understanding the customer's pain points is essential.
• Sales reps should identify the right people early in the process.
• Avoid losing deals to inaction or delays.
• AI will significantly impact the sales process in the future.
• Sales professionals should continuously learn from peers.
• Building credibility with customers is vital for success.
• Effective sales strategies involve understanding the buying process. Networking is crucial for success in sales.
• Understanding the buying process helps in deal execution.
• A champion is essential for closing deals.
• Trust is built over time through consistent delivery.
• Testing champions is important to ensure their commitment.
• Maintaining motivation outside of work is key to performance.
• Physical activity contributes to overall energy and focus.
• Continuous learning is vital for personal and professional growth.
• Setting big goals and breaking them down is effective.
• An elite seller is always growing and self-aware.