From the Yellow Chair Marketing Trends in 2025 w/Eric Thomas and Sarah Ghirardo
What if AI could revolutionize your marketing strategy and boost your customer lifetime value? This episode features the insightful Eric Thomas, founder of Rival Digital, and marketing expert Sarah Gerardo, as they share their predictions for 2025, exploring the future of AI in marketing for trades like HVAC and plumbing. Together, we discuss the challenges and opportunities AI presents for smaller companies and the importance of maintaining a strong brand, simple website, and effective customer relationship management.
The conversation takes us on a journey through the evolving role of AI tools like ChatGPT, illustrating how they can enhance efficiency and creativity in marketing strategies. But despite the tech-forward focus, we emphasize that the key to success still lies in a customer-centric approach. We share real-world advice for businesses, particularly contractors, on addressing foundational issues like call center performance and customer experience before rushing into AI integration. Our discussion brings to life the story of a contractor who struggled not due to a lack of leads, but because of operational inefficiencies, thus painting a picture of where practical priorities should lie.
In a surprising twist, we also explore the resurgence of traditional marketing and community engagement. As the digital marketing landscape becomes more saturated and costly, the renewed value in joining local chambers of commerce and hosting community events becomes apparent. Through analogies that liken marketing to baking the perfect cake, we underline the necessity of blending brand awareness, call-to-action, and customer cultivation. Plus, we touch on the exciting potential of smart HVAC systems and influencer marketing to enhance customer experience through predictive maintenance and personalized services, showing how these strategies can set contractors apart in the post-COVID era. Join us for an enlightening episode that blends traditional wisdom with futuristic foresight.
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com
Interested in being a guest on our show? Fill out this form!
We'll see you next time, Lemon Heads!