104. The Great Regeneration: On Stories, Systems & Self / Ruby Reed & Christabel Reed

In 2015, sisters Ruby and Christabel Reed started organising events to explore the interconnections between ecology, community, spirituality and wellbeing. They understood the ecological emergency and mental health crisis to be inherently connected and wanted to learn about ways of being that could create happier, healthier and more just cultures. This unfolding project became Advaya, a systems change initiative that organises around the principles of radical regeneration and joyful revolution. Since its inception, it has become a global platform for transformative education, which has organised over 200 events that promote everything from regenerative narratives, embodiment, daily practice, small scale agriculture and degrowth, to local economies, ecosystem restoration, public awakening and embedded ecological awareness. In 2020 Christabel, Ruby and Cara Delevingne founded EcoResolution, an educational platform that aims to empower and inspire meaningful action in the face of ecological breakdown through education and a big-picture approach to change by platforming the inspiring and imaginative ways we can create cultures of liberation and ecological harmony. In 2021 Ruby and Christabel created Initiative Earth, a charity that empowers and enables individuals and communities to take action to support environmental restoration and regeneration. They will be launching earthed.co later this year. I first met Ruby and Christabel at a one-week introductory course in regenerative agriculture run by the wonderful folks at La Junquera in Murcia, Southern Spain, and I had the pleasure of curating a panel for their stage at the Medicine Festival earlier this year. They’re a powerful duo, and I’ve really been looking forward to sharing this conversation with you. Recorded on 28th October 2022.