Is your feed about to get f*cked? A former Facebook CEO weighs in
Jan 8, 2025
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Stephen Scheeler, former CEO of Facebook in Australia and New Zealand, dives into the controversial decision by Meta to eliminate fact-checkers. He discusses the implications for misinformation, especially in light of political tensions and Donald Trump’s threats towards Zuckerberg. The conversation reveals how these changes could shape social media feeds leading into 2025. Scheeler also reflects on the balance between free speech and content moderation amidst growing challenges facing tech leaders. Are we ready for a bigger impact from social media algorithms?
Meta's decision to eliminate fact checkers in favor of community moderation reflects an alignment with political pressures, notably from Donald Trump.
Increasing political content on Meta platforms raises concerns about misinformation spread, potentially eroding public trust in social media.
Deep dives
Shift Away from Fact-Checking
Meta is eliminating fact checkers from Instagram and Facebook, opting instead for community notes that rely on user moderation. This change comes amidst political shifts and pressure from figures like Donald Trump, who has previously criticized Zuckerberg's platform for bias. The implications of this decision raise concerns about the proliferation of misinformation, especially as past moderation efforts have shown to be more effective in curbing the spread of false information. Critics argue that the absence of expert oversight could lead to a flood of misleading content, particularly alarming as Australia approaches a federal election.
Zuckerberg's Political Calculations
Mark Zuckerberg's decision to remove fact checkers appears to be a strategic move aimed at aligning with the new political climate under Donald Trump's anticipated return to power. Observers note that Zuckerberg's changes reflect a desire to cater to Trump's supporters and their criticisms of perceived biases in previous moderation practices. While Zuckerberg claims that third-party fact checkers have eroded trust, evidence suggests that users still relied on this oversight to distinguish truth from misinformation. As political content increases on Meta's platforms, the potential for public trust to erode further looms large.
Future of Moderation on Social Media
The future of content moderation on social media remains highly contentious, with ongoing debates about user-driven versus expert moderation. Community-based moderation may increase the spread of divisive and harmful content, posing challenges for democratic societies. Experts suggest that while trends towards less moderation might have financial incentives, they also risk reputational damage and regulatory pushback from governments concerned about misinformation. Ultimately, the landscape of social media is likely to evolve, potentially leading to more fragmented platforms as user needs and governance expectations shift.
Facebook, and its parent company Meta, is saying goodbye to fact-checkers.
Meta CEO Mark Zuckerberg said in an announcement posted to social media that fact checkers had become “too politically biased”, and have "destroyed more trust than they've created, especially in the US". Meta will also change its algorithms to recommend more political content on its platforms.
Does the move have anything to do with Trump’s threats to jail Zuckerberg for life for alleged US election interference? And what is this going to mean for our Facebook and Instagram feeds in 2025?
Stephen Scheeler knows Mark Zuckerberg and is a former CEO of Facebook in Australia. What does he think of the tech super leader bending the knee to a Donald Trump administration? He joins Bension Siebert on this episode of The Briefing to unpack the announcement, and what happens next.