Personal Branding is not just about selling yourself, it's about being yourself.

We discuss:

What does decentralized content mean?
What impact does personal branding have on your career?
Is being a content creator the only path forward?
For companies, what does this mean? Would you rather do PR or have your own people create your own media company?
How can I make the business case to have a personal brand? Do I even need to make a business case?

What's our show about?

Hello, listeners and thinkers and welcome to the Purposeful Marketing podcast. Marketing with purpose for the everyday practitioner. If you are like myself and co-hosts James and Mary, then you are an in-house marketer, you work at an agency or you’re just getting started in the marketing space and you are most concerned with the why. Why are we targeting this audience? Why are we writing this message? Why are we trying this tactic? Why are we reporting on these metrics for success? If you know your why then you understand the who, what, when, where, and how. That’s what this space is for. Together we will help you know your why. So at the end of the day, you can market with purpose. And your customers will love you for it.

#1: How to make Personal Branding more authentic?