Our guest this week is Believe in Science Founder & CEO Anthony Fletcher.

The  Believe in Science mission is to prove people can indulge responsibly, helping consumers make better decisions when it comes to food, starting with The Urban Legend Doughnut - the ultimate treat food, sticky, sweet, delicious yet never high in fat, sugar or calories.

Anthony joins James Pringle and Hector Mason to discuss how the business stared, the dangers of sugar, working with supermarkets and much, much more!

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