eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection AI Agents That Actually Work: How DTC Brands Save 200+ Hours Monthly (Without Engineers)
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Dec 2, 2025 Ibby Syed, co-founder of Cotera and a former data scientist at Peloton, shares insights on leveraging AI-driven autonomous agents for DTC brands. He explains how these agents save time by automating repetitive tasks without the need for constant oversight. Discover a real-world example where a fitness brand quickly identified influencers from top customers, a task that once took months. Ibby also discusses bridging the gap between data teams and marketers, emphasizing the strategic advantages of adopting AI in e-commerce.
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Marketer–Data Scientist Disconnect Solved
- Ibby Syed recounts the common marketer-data scientist disconnect where models take months and marketers just need actionable events.
- He explains Cotera lets marketers own the process by turning human workflows into daily autonomous agent tasks.
Influencer Outreach Automated In Minutes
- Ibby describes a D2C fitness brand that had interns manually finding top customers on Instagram to recruit influencers.
- The autonomous agent replicated the intern process and finished in five minutes what took interns months.
Explain Tasks Like You Would To An Intern
- Connect your tools and explain tasks to an agent like you would to an intern; grant access to the right data and services.
- Use agents to run selection logic (e.g., which free gift fits a customer) and feed results into Klaviyo or Shopify.