302. Building a Personal Brand for High-Value Clients - Brokers Round Table

Key Takeaways:

Leverage LinkedIn and social media to become a thought leader by creating valuable, client-focused content rather than self-promotional posts.

Ensure your social media presence and brand aligns with the type of high-value clients you want to attract.

Publish regular, data-driven market reports to differentiate yourself and stay top-of-mind with potential clients.

Seek out speaking engagements and other opportunities to position yourself as an industry expert.

Develop a system to proactively identify and build relationships with the key players and decision-makers at large industrial, retail, and corporate clients.

When given an opportunity to work with a high-profile client, make it your top priority to over-deliver and exceed their expectations.