Making the Fan

How the Savannah Bananas Create the 'Greatest Show Possible' w/ Jesse Cole

Jun 13, 2022

53:15

Our first three-peat on the show, we welcome back Jesse Cole, owner of the Savannah Bananas. In previous episodes, David and Jesse have jammed and brainstormed, but in this show, we unpack the Bananas’ 5-E-Framework that has propelled their Fans First model into a global phenomenon. What the Bananas lack in detailed processes and metrics, they make up for in intentionality, in-depth knowledge of their product and fans and the impression they leave through every step of the in-person and virtual experience.

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Show Notes

4:04 Fans First: The Savannah Bananas Story

5:08 Capturing the World’s Attention

10:47 Balancing Attention and Intention

12:49 The 5 E Framework

13:16 Eliminate Friction - What Hurts the Most

20:01 Make the Small Bets

21:52 Entertain Always - How You View Things is How You Do Things

23:43 The Last Impression

29:34 Experiment Constantly

33:11 Collecting Data and Feedback

35:48 Undercover Fans