Owning five different businesses since 1985, the challenges have been vast and with a Purpose
RJ has remained driven to create a lifestyle that brings fun, family, friends and travel. After graduating from Kennesaw State University RJ began a soccer coaching career earning his state and national licensees and leading 94% of his players to full college scholarships over 21 years.
Along the way earning Coach of the year in the State of Georgia and then Coach of the year in for the United States. RJ has served on the national board for the ARCSI/ISSA as the Chairman to help bring benefit to the members. He and his wife Asha currently own a successful cleaning business, PCT Clean and PCT Janitorial in Kennesaw. He believes life is about serving others to help each other advance.
Time Stamps:
📍[6:33]RJ's marketing mistakes: Being convinced to do print advertising in a magazine.
📍[7:49]Google wasn't around so we had to do print
📍[9:29]Some print, might be appropriate as long you are specifically speaking to your avatar
📍[9:57]Networking has been one of my best avenues for growing
📍[11:29]Make your business card really awesome so it stands out and they're going to keep it...
📍[11:41]Networking is such an art. Don't sell. Your presence and connections create the leads.
📍[14:09]When you network with confidence you'll attract people...
📍[22:57]RJ is a Manchester United fan and has an appreciation for systems and the coaches care for people.
📍[23:57]There's a huge connection between coaching an athletic team and leadership of a company
📍[24:37]RJ asks if an applicant has ever played a team sport to find out if they are a team player
📍[32:25]PCT is his primary source of revenue... But he has a balanced investment portfolio
📍[34:09]Are you amazon proof?
📍[35:29]Everything for his cleaning company is built around MVV: Mission, Vision & Values....
📍[36:21]Every PCT Cleaning starts with a simple prayer that goes back to their MVV.... "Dear God, Help us today to serve our customers the way in which we promised them and keep our team staff."
📍[37:33]RJ took 15 months to write his training manuals personally...
📍[40:45]How RJ frames his mindset to pivot in the face of adversity in business..
📍[41:41]RJ plays to win....
📍[43:13]Gosia - RJs business partner...https://www.fightclub4business.com/.../1-25-22-fc4b-with...
📍[44:53]Billion dollar flooring company needed help with cleanings after every job and they opened PCT disinfecting. 4.2Million square feet of disinfecting later a solid business partnership was formed...
📍[47:37]RJ reached out to his Congressman to make sure the industry is essential during covid - get to know your congressman...
📍[49:33]https://linqapp.com/
📍[51:29]Marketing: Check out your business card
📍[51:45]Finance: Do one thing with absolute confidence this week
📍[53:05]Systems: Add a question to your interview process... "Have you ever played a team sport."
📍[53:37]People: "look for ways to incorporate volunteerism in your company culture."
📍[54:41]Email RJ: rj@pctclean.com
📍[55:05]"Great things in business are never done by one person, they are done by a team." Steve Jobs
Resources:
RJ Patel: https://linqapp.com/ , RJ: rj@pctclean.com
Tay Meroni (Marketing) with Pure Pressure Washing
Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters
Michelle Myers (Systems) with Pink Callers
Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas