We were recently invited to the The New York Times where we spoke with Matt Raw, the interim head of design at the Times. Eli and I are accustomed to interviewing, but this was a different experience for us as this time we were the ones telling our story.

Matt and the Times design team were curious about the origin story of Design Better, what we’ve learned about creativity and design after more than 200 interviews, and how we approach building a business.

If you’ve ever wanted to peek behind the curtains of the Design Better studio, here’s your chance.

Books and links mentioned:

Creativity: A Short and Cheerful Guide by John Cleese (and watch the Design Better interview here).
Designing for Emotion by Aarron Walter
The Smallest Lights in the Universe: A Memoir by Sara Seager (listen to her interview here).

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The Surprising Way to Build an Unbeatable Team