UX Cake Fast and effective - Agile Strategy with Marty Neumeier
In this episode we talk with the renown brand strategist Marty Neuemeier about a strategy framework he calls Agile Strategy. Marty’s written many strategy books - design strategy, brand strategy, business strategy - and his most recent book Scramble has a very unique approach to the business book genre. It’s set as a novel - Marty calls it a ‘business thriller’ I haven’t read any other business book like it. Marty tells us about why agile strategy is more likely to create innovation and bold change, what are some things to keep in mind if you want your brilliant strategy to see the light of day, and what anyone - from business executives to design leaders to individual contributors - how we all can use this framework for more effective outcomes.
Marty is a keynote speaker at Interaction19 - learn more at interaction19.ixda.org
Follow Marty on Twitter @martyneumeier
BOOKS & LINKS
Scramble: How agile strategy can build epic brands in record time
ZAG: The #1 Strategy of High-Performance Brands
The Designful Company: How to build a culture of nonstop innovation
An interactive dictionary of 1,000 essential brand terms
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