62 - Navigating Business Challenges with Creativity and Determination with Mayhem Digital Media's Wayne Ledoux

Wayne Ledoux is the Founder and CEO of Mayhem Digital Media. Wayne's story begins with his service in the Air Force, where he honed his technical skills working on F-16s. Post-2008 crisis, when the job landscape shifted dramatically, Wayne found himself at a crossroads. While he considered continuing in the aerospace sector with giants like Boeing or Lockheed, fate had other plans. He leaped into the world of marketing and sales, starting with selling websites and SEO services to real estate agents.

In 2016, Wayne's entrepreneurial spirit led him to establish his own agency, Mayhem Digital Media, with a focus on generating leads and appointments for the solar industry. This niche was thriving until the COVID-19 pandemic hit, throwing a wrench into the traditional methods of conducting home visits for solar installations.

The pandemic was a turning point for many businesses, and Mayhem Digital Media was no exception. Wayne saw an opportunity amidst the chaos and pivoted his business to cater to high-ticket coaches and course creators. He stressed the significance of personalized coaching and the right leadership to enhance team performance, acknowledging the diverse talents within his team and the need for varied coaching styles.

Connect with Wayne on LinkedIn at https://www.linkedin.com/in/mayhemdigital/.

Learn more Wayne about at https://www.mayhemdigitalmedia.com/.

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Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.