What’s the real math behind profitable growth in home services?

In this episode, Austin Gray talks with Andy Walker (Stryker Digital) about using LTV : CAC (LTGP : CAC), Average Order Value, and speed-to-lead to scale—without racing to the bottom on price.

Andy shares:

His practical $2K podcast/production mindset applied to service marketing.

A step-by-step speed-to-lead framework (3-minute call, 7-day follow-up, long-tail nurture) Facebook vs Google Ads for high-ticket services (roofing, mitigation, remodeling) Bonus-stacked offers, guarantees, and timeline commitments to win without discounting.

How weekly manual reporting builds data discipline and sharper decisions Why focus beats shiny objects—and when to expand.

Whether you’re in the trenches scaling a local service brand or optimizing your acquisition flywheel, this episode gives you the playbook to raise AOV, improve LTGP : CAC, and outspend competitors profitably.

Listen in to turn your marketing into a durable growth engine.

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SFIA Monthly Livestream 18 - March 29, 2020