This week on the podcast we are continuing our Business of Outdoor Recreation series with Austin Albers, President and Owner of the Buffalo Outdoor Center in Arkansas. Brent and Austin discuss the growth of Buffalo Outdoor Center and how Austin listens to customers to develop new offerings like mountain biking and backcountry aviation. Austin explains how outdoor recreation experiences improve quality of life and are driving economic growth in Arkansas. He describes opportunities for students interested in the industry, emphasizing the value of listening to customers, finding opportunities and following your passion.