Our guest today is Anadelia Fadeev. Director of Demand Generation at Gravitational. Gravitational empowers engineers to access and distribute computing resources anywhere on the planet. At Gravitational Anadelia is in charge of scaling the leads and pipeline for the growing sales team. She's extremely process-oriented and has strong experience building high-performing marketing teams at B2B tech startups. Before Gravitational, she was The Director of Demand Generation at LightStep, and before then, Senior Demand Generation Manager at InfluxData.