How travel brands are finding a voice on TikTok

Travel brands have been encouraged to try TikTok in recent years as a means to engage with younger generations and get a feel for what resonates with them. But as with every medium, TikTok is evolving. Short form videos can now be 10 minutes long, many often dubbed "corporate" travel brands are establishing a presence and the transactional layer is developing.

Hannah Bennett, industry lead of global business solutions at TikTok, stopped by the PhocusWire Studio to talk about the latest trends. She provided insight into the the volume of travel-related videos on TikTok as well as how brands are maturing with the medium and what they might mean for those later to the party. 

She also gave some advice for travel brands on how to start engaging with the TikTok audience and finding their voice and tone on the platform.

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