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How Designer Fruit Is Taking Over the Grocery Store
Jul 5, 2024
Discover how designer fruits are revolutionizing the grocery store experience, from meticulously bred flavors to premium packaging. Explore the higher prices and cultivation methods behind these delicious produce options. Learn about the changing consumer trends towards flavorful designer fruits and the potential impact on future food consumption. Dive into the future of designer fruit and the quest for climate-resilient produce.
14:30
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Quick takeaways
- Designer fruit focuses on flavor over shelf life, creating a new market for premium produce.
- Consumers are willing to pay more for tastier produce, indicating a shift towards valuing flavor over cost.
Deep dives
The Concept of Designer Fruit
Designer fruit refers to specially bred premium fruits focused on flavor, a shift from the historical emphasis on shelf life and appearance in grocery stores. Traditionally, fruits sold were not bred for flavor, leading to a new market for flavorful produce. These specialty fruits are created through cross-breeding methods, not genetic modification, and the breeding process can take years to develop new varieties like Jumbo's Blueberries and Sumo Citrus.
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